Member Profile: Johnson Design Group

Members are creative professionals who are registered at AbleStable® and who offer products and/or services for sale of which they are the originator. Professional Status: Definition

Quick View
Name	Johnson Design Group
Professional Status	Full Professional
Year established	01/01/1985
Tagline	Designing for the heart and capturing the mind...
Creative Area/s	Discipline/s
Design	Advertising Design

Detailed View
Contact Details
Name	Johnson Design Group
Address	447 Ada Drive, Ada, MI
Post/Zip Code	49301
Country	USA
E-mail Address	karen@johnsondesign.com
Phone Number	616-676-5557
Mobile Phone	616-822-4654
Web Address	www.johnsondesign.com
Fax Number	616-676-2616
Member Information
Status	Private Individual
Computer/s Used	PC and Apple Mac
Work Undertaken	Award-winning creative director and designer with more than 20 years experience in branding, corporate identity, product packaging, digital communications, client services, planning and business development.
Biography	Johnson Design Group, Ada, MI Creative designer and director for a staff of 6-12 in a advertising and design firm environment. Created compelling creative strategies and innovative direction for clients actively pursuing means to integrate branding and messaging efforts. The firm provided tailored solutions, creating a powerful message and non-traditional concepts. Responsibilities - Conceptual designer who creates ideas with a multidisciplinary approach handles new business efforts, account management, advertising budgets, creative and strategic development, creation and management of comprehensive marketing plans, and the design and development of promotional, identity, website, and multimedia campaigns. I have owned and operated a successful design firm and am recognized as a distinguished industry professional that has gained recognition as a leader in design. My passion is the ability to work with industry leaders that differentiate themselves through distinctive visual branding, messaging and non-traditional ideas.
Awards and Nominations	[American Advertising National Awards] Art Museum Annual Benefit Auction Invitation, 1997 Bench & Field American Pet Food Company, 1999 Booth Newspapers Media Kit, 2000, 2001 Grand Rapids Art Museum: Three Graces Invitation, 1997; Annual Benefit Auction, 1998 Grand Rapids Art Museum: Calendar, 1997 Grand Rapids Symphony Bravo Awards Invitations, 1996 Hush Puppies Sales Presenter, 1998 Frederik Meijer Gardens: Annual Report, 1997 Frederik Meijer Gardens: Newsletter, 1999 Frederik Meijer Gardens: Gardens of Art Capital Campaign, 1999 Johnson Design Group Christmas Promotion Season's Calendar, 2001 LaBarge Furniture Company "Soul of A Room" Consumer Brochure, 2001 Leonardo DaVinci II Cavalo Invitation, 2000 The Sierra Room Wine and Menu Design, 2002 Sunset Association Brochure Collateral, 2001 Universal Forest Products "Best of the Bark" Newsletter, 2000 [Other Awards] Michigan Museums Association Quest for Excellence Frederik Meijer Gardens Newsletter, 1998 Frederik Meijer Gardens Annual Report, 1997 Award of Excellence Butterworth Annual Report, 1997 Grand Rapids Museum Calendar, 1997
Industry Associations	Ad Club of West Michigan Ada Business Association AIGA Association of International Graphic Artist St Cecilia Music Society
Creative Activity
Creative Areas		Discipline/s
Design		Advertising Design
Genre/s	Designing for the heart and capturing the mind.
Object Specialism/s	Wood Calendars, Menus, Binders
Physical Material/s	(Omitted)
Regional Style/s	(Omitted)
Computing Skill/s	QuarkExpress, Illustrator, Freehand, Photo Shop, Dream Weaver, HTML, Page Maker, PowerPoint, File Maker Pro, Quick Books, Microsoft Office, Microsoft Outlook and Explorer
Design Skill/s	Typography; Illustration; Photo Techniques
Practical Skill/s	(Omitted)
Theme/s	(Omitted)
Business Practice
Terms and Conditions	None Available
Deposit Required	Yes
Special Payment Terms	No
Pricing Policy	Case by Case
Ownership Policy	Copyright given over
Ownership Policy Explained	(Omitted)

Showcase

Previous Clients Alticor, Inc./ Amway Corp; Bench and Field Pet Food Company; Boy Scouts of America; Booth Newspapers/The Grand Rapids Press; DP Fox / Mountain Ridge; Frederik Meijer Gardens & Sculpture Park; Ford Motor Company; Garlock Company; Harley Davidson, Inc.; Haworth, Inc.; Herman Miller, Inc.; Hospice of West Michigan; Hush Puppies / Wolverine World Wide; La Barge, Inc.; Meijer, Inc.; Shape Corporation; Tekonsha Towing/Dana Company; The Sefton Group; Automotive Consulting; The Grand Rapids Art Museum; The Grand Rapids Foundation; The Grand Renaissance; The Sierra Room; Tuscan Express; Universal Forest Products, Inc.; United Way of West Michigan ; Van Andel Global Trade Center Examples of Work Bench & Field American Pet Food Company For years Bench & Field worked exclusively with a few large, well-established agencies to service all of their brands. After a review of seven agencies, they selected us to provide a highly-creative, yet cost effective solution for a new image brand introduction. We chose a combination of a new identity, tagline- "The Great American Pet Food Company", Packaging, Literature, Website, Ads and Trade-Show materials. The results were impressive, far exceeding their well-defined goals for the brand. Frederik Meijer Gardens and Sculpture Park When FMG came to us they were nothing more than an idea. We worked with them to refine and create all of their materials for over six years when they opened May 1998. Gave them a name, a look, a personality, Designed their identity, packaging, print, direct mail, collateral, multimedia, calendars, "Gardens of Art Capital Campaign" and the "Leornardo Di Vinci unveiling". The results have been over whelming and they continue to be the largest debt-free non-profit in the State of Michigan. LaBarge Furniture Company One of the finest furniture companies in Holland, Michigan had established solid growth and success. However with manufacturers in North Carolina competition was posing an ever increasing threat. Designed and created catalogs, ad campaigns, identities, unique invitations and show room graphics for High Point for over 6 years until they were bought by LDI and moved. Wolverine World Wide /Hush Puppies Hush Puppies the largest division of WWW, desired to reinforce new market positioning with a new sales brochure for their new brand image. Art directed and designed cover-to-cover this 50 page image brochure. We used photography and graphic techniques with interesting taglines to create a heritage for the brand, and give it a lifestyle image that is still current today. In addition we created the exterior and interior signing systems for their new addition. Using marker and 3-D prototypes for presentation. Paladigm Document management and information solutions company needed a new identity and the marketing smarts to launch a new product. Art directed and designed the logo, website, demo-cd, brochure and packaging, along with print ads, web-site and press releases. Work on the Internet (links open in new browser window) www.johnsondesign.com http://www,gtgcatering.com