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Community
Building on the Web: Secret Strategies for Successful
Online Communities
Amy Jo Kim
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Community
Building on the Web shows how to encourage
and develop Internet communities. Amy Jo Kim
provides sound advice in a clearly written and
valuable guide. |
Detailed
Description
There's been a marked shift in the philosophy of
developing successful Web sites. The technologies
(HTML, JavaScript, JavaServer Pages) no longer occupy
centre stage. Rather, functional objectives and
the communities that grow up around them seem to
be the main ingredient in Web site success. In her
carefully reasoned and well-written Community Building
on the Web, Amy Jo Kim explains why communities
form and grow. More importantly, she shows (with
references to many examples) how you can make your
site a catalyst for community growth--and profit
in the process. From marketing schemes like Amazon.com's
Associates program to The Motley Fool's system of
rating members' bulletin-board postings, this book
covers all the popular strategies for bringing people
in and retaining them.
Nine core strategies form the foundation of Kim's
recommendations for site builders, serving as the
organisational backbone of this book. The strategies
generally make sense, and they seem to apply to
all kinds of communities, cyber and otherwise. (One
advocates the establishment of regular events around
which community life can organise itself.) Some
parts of Kim's message may seem like common sense,
but such a coherent discussion of what defines a
community and how it can be made to thrive is still
helpful.
Read this book to help crystallise your thinking
about community building, and to review strategies
that work for real sites already. --David Wall,
Amazon.com
Book Description
What makes a Web site a Web community? How have
sites like Yahoo, iVillage, eBay, and AncientSites
managed to attract and maintain a loyal following?
How can Web developers create growing, thriving
sites that serve an important function in peoples
lives? Community Building on the Web introduces
and examines nine essential design strategies for
putting together vibrant, welcoming online communities.
Amy Jo Kim, a leading expert in Web community design,
has helped AOL, Yahoo, Oracle, MTV, and others start
online worlds that have become flourishing gathering
places that people come back to again and again.
The book is full of informative examples, case studies,
and tactics for every facet of Web communities,
from welcoming visitors to training community leaders.
Synopsis
Whats the point of creating a great Web site if
no one goes there-or worse, if people come but never
return? How do some sites, such as America Online,
EBay, and GeoCities, develop into Internet communities
with loyal followings and regular repeat traffic?
How can Web page designers and developers create
sites that are vibrant and rewarding? Amy Jo Kim,
author of Community Building on the Web and consultant
to some of the most successful Internet communities,
is an expert at teaching how to design sites that
succeed by making new visitors feel welcome, rewarding
member participation, and building a sense of their
own history. She discusses important design strategies,
interviews influential Web community-builders, and
provides the reader with templates and questionnaires
to use in building their own communities.
From the Back Cover
Whats the point of creating a great Web site if
no one goes there-or worse, if people come but never
return? How do some sites, such as America Online,
EBay, and GeoCities, develop into Internet communities
with loyal followings and regular repeat traffic?
How can Web page designers and developers create
sites that are vibrant and rewarding?
Amy Jo Kim, author of Community Building on the
Web and consultant to some of the most successful
Internet communities, is an expert at teaching how
to design sites that succeed by making new visitors
feel welcome, rewarding member participation, and
building a sense of their own history. She discusses
important design strategies, interviews influential
Web community-builders, and provides the reader
with templates and questionnaires to use in building
their own communities.
About the Author
Amy Jo Kim, Ph.D. is a recognized expert in the
field of online community design. She is the founder
and creative director of NAIMA, a 21st century design
studio that has designed online environments for
a wide range of clients, including America Online,
Adobe Systems, AT&T, CyberCash, Electric Communities,
Fujitsu, Mpath Interactive, MTV, NetNoir, Nickelodeon,
Oracle, Paramount, PlaceWare, Redgate, Sony, Viacom,
and Yahoo. She also teaches online design at Stanford
University. Her article on the fantasy game environment,
Ultima Online, appeared in the May 1998 issue of
Wired. .
Detailed description by Amazon
AbleStable®
Review
Amy Jo Kim's book Community Building on the Web
is a well written guide to developing web communities.
Lucidly written and full of great advice we have
no hesitation in recommending this work.
When AbleStable® was in the development stage
Community Building on the Web was a resource
we'd come back to again and again as we attempted
to ensure the structures to support an on-line community
were in place. Community Building on the Web
is suitable for anyone who'd like to learn more
about how Internet communities are developed and
to understand the strengths and weaknesses of certain
kinds of on-line community structures.
Review by AbleStable®
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