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Complete
Guide to Internet Publicity: Creating And Launching
Successful Online Campaigns 
Steve O'Keefe
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The
sequel to Steve O'Keefe's best-selling classic
Publicity on the Internet offers a step-by-step
guide to creating and deploying Internet campaigns
and
strategies for grabbing and holding an audience's
on-line attention. |
Detailed
Description
The definitive resource for PR and marketing professionals,
this sequel to Steve O'Keefe's best-selling classic
Publicity on the Internet provides detailed, how-to
instructions on planning, designing, implementing,
troubleshooting, and measuring the results of online
campaigns.
Throughout the book, the author enlivens his coverage
with inspiring and instructive vignettes and case
studies of successful campaigns. Steve O'Keefe covers
everything the reader will need to get up to speed
on search engine optimization, newsletters, news
rooms, e-mail marketing, e-mail merge software,
syndication and affiliate programs, and building
in-house publicity operations.
Companion Web site features customizable Word and
HTML templates, weekly live discussions groups,
and valuable resource listings.
Description by Amazon
AbleStable®
Review
From the word go it's plain you're in the hands
of a master Internet marketing and publicity specialist.
Steve O'Keefe has a wonderfully accessible writing
style that provides detailed, useful information
about a host of on-line publicity strategies.
One of the chief reasons we've given this a rare
five star rating is the accessible and clear manner
in which O'Keefe guides expert and inexperienced
readers alike through the maze of web marketing.
O'Keefe provides plenty of practical examples and
templates grounded in sound research and years of
professional experience in the field.
There are a plethora of Internet sites and books
that promise to uncover the secrets of Internet
publicity. The difference with the Complete Guide
to Internet Publicity is that it delivers in abundance,
and we have no hesitation in recommending this book
to anyone interested in improving their on-line
presence.
Review by AbleStable®
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