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The
Art of Looking Sideways 
Alan Fletcher
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Master
designer Alan Fletcher has spent a lifetime
collecting images, useless information, quotations
and scraps that take his fancy. This work distils
this collection into a quirky and entertaining
feast, and explores the workings of the eye,
the hand and the brain. |
Detailed
Description
Book Description
Master designer Alan Fletcher has spent a lifetime
collecting images, ideas, quotations, anecdotes,
jokes, memories, reflections and scraps of useless
information that take his fancy. In The Art of Looking
Sideways, all this stuff is distilled into a quirky
and highly entertaining feast for the eye and the
mind. Loosely arranged in 72 'chapters', this book
explores the workings of the eye, the hand, the
brain and the imagination in a wonderfully inventive
sequence of pages that are themselves masterly demonstrations
of the art of design. This book does not set out
to teach lessons, but everybody who opens it will
be captivated by Alan Fletcher's witty and inimitable
exploration of such subjects as perception, colour,
pattern, proportion, paradox, illusion, language,
alphabets, words, letters, ideas, creativity, culture,
style, aesthetics and value. The Art of Looking
Sideways is the ultimate guide to visual awareness,
a magical compilation that will entertain and inspire
all those who enjoy the interplay of word and image,
who relish the odd and the unexpected, and who don't
like to take the visual world seriously.
From the Author
I am intrigued by apparently useless information,
such as 8% of the population is left-handed; giraffes
only sleep five minutes every 24 hours; Italians
kiss twice, the Swiss three times; is a zebra a
white animal with black stripes or vice versa; and,
are you left or right eyed? This book is everything
I was never taught at school. It has no thesis,
is neither a whodunit nor a how-to-do-it, and has
no beginning, middle or end. It is a book for visually
curious people, full of things to make you think
twice.
Description by Amazon
Review
Alan Fletcher's book challenges both dogma and habit
by questioning how we see things, how we read things
and how we understand things.
Sir Christopher Frayling, Rector, Royal College
of Art, London
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