|
The
Rise of the Creative Class and How It's Transforming
Work, Life, Community and Everyday Life 
Richard Florida
 |
Based
on a massive body of research, The Rise of
the Creative Class chronicles the ongoing
sea-change in people's choices and attitudes,
and shows not only what's happening but also
how it stems from a fundamental economic change.
|
Detailed
Description
Book Description
A maverick urbanist looks at the growing influence
of today's newest "Creative Class" and
offers innovative and practical lessons for business
and workers. Many writers have commented on the
massive social changes of the past few decades,
but most of them have treated these shifts as something
imposed on us, by technology or the marketplace.
This is wrong, says Richard Florida: we've chosen
to alter our values, work, and lifestyle, and for
good economic reasons. Why have we done this?
Florida finds the answer in the rise of a new social
class. Like other classes, its basis is economic.
Just as the feudal aristocracy derived its identity
and values from its hereditary control of land and
people, and the bourgeoisie derived its identity
and values from its role as merchants of goods,
the Creative Class derives its identity and values
from its role as purveyors of creativity. When we
see ourselves as "creative," our self-image
affects the choices we make in every area of our
lives.
The Creative Class now comprises nearly forty million
Americans, or more than 30% of all employed people.
The choices these people make have already had a
huge economic impact, and in the future they will
determine how the workplace is organized, what companies
will prosper or go bankrupt, and even which cities
will thrive or wither.
About the Author
Richard Florida is H. John Heinz III Professor of
Regional Economic Development, Heinz School of Public
Policy and Management, Carnegie Mellon University.
A columnist for Information Week (circ. 400,000),
he gives fifty to one hundred invited lectures a
year, to mostly business audiences. He lives in
Pittsburgh, Pennsylvania..
Description by Amazon
Review
Our rating for this book is based primarily on its'
consistent popularity and user feedback.
AbleStable®
Rate this book
|
|
|
|
