| Designing
Web Usability: The Practice of Simplicity
Jakob Nielsen
 |
 |
The
sequel to Steve O'Keefe's best-selling classic
Publicity on the Internet offers a step-by-step
guide to creating and deploying Internet campaigns
and
strategies for grabbing and holding an audience's
on-line attention. |
Detailed
Description
156205810X
Designing Web Usability: The Practice of Simplicity
Jakob Nielsen
Creating Web sites is easy. Creating sites that
truly meet the needs and expectations of the wide
range of online users is quite another story. In
Designing Web Usability: The Practice of Simplicity,
renowned Web usability guru Jakob Nielsen shares
his insightful thoughts on the subject. Packed with
annotated examples of actual Web sites, this book
sets out many of the design precepts all Web developers
should follow.
/
This guide segments discussions of Web usability
into page, content, site, and intranet design. This
breakdown skilfully isolates for the reader many
subtly different challenges that are often mixed
together in other discussions. For example, Nielsen
addresses the requirements of viewing pages on varying
monitor sizes separately from writing concise text
for "scannability". Along the way, the
author pulls no punches with his opinions, using
phrases like "frames: just say no" to
immediately make his feelings known. Fortunately,
his advice is some of the best you'll find.
/
One of the unique aspects of this title is the use
of actual statistics to buttress the author's opinions
on various techniques and technologies. He includes
survey results on sizes of screens, types of queries
submitted to search portals, response times by connection
type and more. This book is intended as the first
of two volumes--focusing on the "what".
The author promises a follow-up title that will
show the "hows", and based on this installation,
we can't wait. --Stephen W. Plain, amazon.com
/
Topics covered: Cross-platform design, response
time considerations, writing for the Web, multimedia
implementation, navigation strategies, search boxes,
corporate intranet design, accessibility for disabled
users, international considerations, and future
predictions.
/
Book Description
Can you afford to be less knowledgable than your
competitors? Over 100,000 Internet professionals
around the world have already bought this book.
The Web is the ultimate environment for empowerment,
and he or she who clicks the mouse decides everything.
In this landmark design reference, the worlds acknowledged
authority on web usability, Jakob Nielson, shares
with you the full weight of his wisdom and experience.
From content and page design to designing for ease
of navigation and users with disabilities, Jakob
Nielsen delivers complete direction on how to connect
with any web user, in any situation. Reading this
book may be the most cost-effective action, youll
ever take to ensure that your Web site still matters
months and years from now. No matter your connection
to the Web--designer, business person, developer,
analyst, investor, or simply, as we all are, as
an interested user--this book will make you better
at what you do.
/
Synopsis
This text is a turorial and exposition of the principles
of web site design. It is designed to help the reader
build web sites that stand out and covers: page
design; multimedia design; site design and intranet
design.
/
From the Back Cover
Users experience the usability of a site before
they have committed to using it and before they
have spent any money on potential purchases. The
web is the ultimate environment for empowerment,
and he or she who clicks the mouse decides everything.
Jakob Nielsen, shares with you the full weight of
his wisdom and experience. From content and page
design to designing for ease of navigation and users
with disabilities, Nielsen delivers complete direction
on how to connect with any web user, in any situation.
Nielsen has arrived at a series of principles that
work in support of his findings- 1. that web users
want to find what theyre after quickly, and 2. if
they dont know what theyre after, they nevertheless
want to browse quickly and access information they
come across in a logical manner.
/
About the Author
Jakob Nielsen, Ph.D. is a user advocate and principal
of the Nielsen Normal Group, which he co-founded
with Donald A. Norman (former VP of Research at
Apple Computer). Until 1998 he was a Sun Microsystems
Distinguished Engineer and the companys web usability
guru. Dr. Nielsen coined the term "discount
usability engineering" and has invented several
usability techniques for fast and cheap improvements
of user interfaces, including heuristic evaluation.
He holds 46 United States patents, mainly on ways
of making the Internet easier to use. He spends
much of his time lecturing around the world and
writing on usability issues.
.
Description by Amazon
Review
From the word go it's plain you're in the hands
of a master Internet marketing and publicity specialist.
Steve O'Keefe has a wonderfully accessible writing
style that provides detailed, useful information
about a host of on-line publicity strategies.
One of the chief reasons we've given this a rare
five star rating is the accessible and clear manner
in which O'Keefe guides expert and inexperienced
readers alike through the maze of web marketing.
O'Keefe provides plenty of practical examples and
templates grounded in sound research and years of
professional experience in the field.
There are a plethora of Internet sites and books
that promise to uncover the secrets of Internet
publicity. The difference with the Complete Guide
to Internet Publicity is that it delivers in abundance,
and we have no hesitation in recommending this book
to anyone interested in improving their on-line
presence.
Review by AbleStable®
Rate this book
|
|
|
|
