Column is a monthly feature that explores the world
of creativity and aesthetics.
Phone Chrome From
"Chrome", the new browser from
Google has launched. The
browser will likely have a significant impact on
what the web delivers - think of "Chrome" as
an operating system that is being dropped into
Windows, Mac, and Linux. The
reason for the development of the "browser" (which
has been branded as a modest, helpful, and free
application) is to allow Google to deliver a web
OS and applications
non Microsoft branded applications via
its web interface that is sure to develop over
coming months and years, and it will not be long
before we see Goggle Apps
installed Windows software
currently achieve. Make no bones
about it, this is a significant development
there are very many implications of this move by
the ten year old giant of the Internet.
trend towards the ever cleaner interface seems
to marry with the requirements of good design,
and there's no doubt that on first glance Chrome
does a great job of providing an uncluttered
user is encouraged to browse rather than explore
the features or functions
of the application, and the user
adopts a more passive role in their interaction
with the browser than other software applications
they might have installed on their system.
The simplicity of the browser interface lets
user focus on content rather than technology.
Chrome becomes transparent in the browsing
process - and as a result any functional changes
result from automatic updates will likely also
applications keep the delivery, control, changes,
and licensing of "software" in
the hands of the owner of the web server. If
the network or application server fails,
or there are problems with your Internet connection,
you're ability to use the applications will be
significantly reduced if not completely curtailed.
By their very nature, web applications require
users to be hooked in. The world is moving towards
applications are updated without your input (you
won't have the choice of installing updates).
In other words, unlike installed software, the
loop and has no control of what version they have,
nor what they want the software to do or how. You'll
sign the licensing agreement at the start and that
will be that.
and others will present updates and changes in
the same way Facebook and others do: enjoy this
great new feature - free (whether you want it or
not). You'll sign a license agreement that states
the service provider can change the functionality
and terms whenever they wish. The service provider
the application and that feature or function you
liked is suddenly different and
to do about it.
calls this "open source",
makes an application that interfaces with Chrome
and a specific web server, that web server application
company who define
their own terms and conditions will limit
the rights of developers.
Although developers are free to
make applications for the service, they hand over
their rights to delete, change,
alter, or do whatever they wish with the source
once it is in the service provider's hands.
Technological Trojan Horse
will begin to use Chrome full screen, and the
Trojan horse of a "browser" will
effectively become the operating system (tabs will
replace the seperate Windows). Google will use
the existing operating
system as the shell. But
the important stuff (functionality and revenue
generation) will happen within Chrome.
all your applications use Chrome there's no
need for Windows at all and users and PC
will turn to what appears to be a cheaper alternative
(there's no Windows license to pay for).
Of course Google will be gaining revenue all
in a variety
of means - for example by mining the invaluable
historic data that will be constantly flowing
through Chrome and updating the Google systems.
a savvy commercial business model. Revenue will
be generated in more subtle ways that mine data
and feature advertising.
As the developers of Chrome, Google are hoping
their online applications will take off with
more sophisticated features and efficient memory
management than is possible or affordable on
a local computer. The deal from Google is this:
Sit back and relax. We'll worry about the
computing power that needs to drive the tools
that are essential for your business and play. You
need only connect and everything you need
is there. What the majority of users are likely
to forget is that every moment they browse outside
is phoning home.
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